Eric Goplerud

Eric Goplerud Vice President and Senior Fellow

Public Health

Ph.D., Clinical Psychology, University at Buffalo
M.A., Clinical and Community Psychology, University at Buffalo
B.A., History, University at Buffalo

Eric Goplerud is Vice President and Senior Fellow in the Public Health Department.  Goplerud, who joined NORC in 2011, is a clinical psychologist and an expert on substance abuse treatment and prevention who was previously a senior research professor at George Washington University focusing on behavioral health policy. Prior to working at George Washington University, he held several senior policy leadership positions at the Substance Abuse and Mental Health Services Administration (SAMHSA).

Since 2002, Goplerud has directed Ensuring Solutions to Alcohol Problems, a research program at George Washington University supported by grants from the Pew Charitable Trusts, the Robert Wood Johnson Foundation, industry, and various federal agencies. He also directs the Center for Integrated Behavioral Health Policy. Goplerud is immediate past president of ACMHA: the College for Behavioral Health Leadership. His primary work focuses on integration of behavioral health into national health reform, improving access and financing for behavioral health in primary and specialty medicine, and engagement of businesses, health insurers, and employee assistance programs to promote access to effective, affordable behavioral health care. Goplerud has directed foundation, corporate, and government-sponsored projects focused on increasing access to effective, affordable alcohol treatment.

In addition, Goplerud chaired the National Quality Forum's Technical Advisory Panel that produced the consensus standards of evidence-based substance use treatment, and he co-chairs the Joint Commission on Accreditation of Health Care Organizations (JCAHO) Technical Advisory Panel that designed and is field testing alcohol and tobacco SBIRT performance measures for all hospital admissions.

Representative Projects

Sex Trafficking Operations Portal (STOP). The application, called “STOP” (Sex Trafficking Operations Portal), was designed by NORC to gather adult escort ads from various websites, parse and analyze the information within those sites, and display the information back to end users (law enforcement officers or their designates).  More

Mental Illness and News Media Depictions: Demonstrating Utility of Social Media Analytics for Public Policy. Mass media have long portrayed persons with mental illness in negative ways. NORC designed, tested, and fully implemented a social media analytics tool to monitor public news media depictions of mental illness and persons with mental illness. More

Identifying early Twitter marketing of Electronic Nicotine Delivery Systems (ENDS). With support from the National Cancer Institute (Grant No. U01 CA154254), the Health Media Collaboratory (HMC) continues to explore tobacco-related messages in new media such as Twitter and YouTube.  ENDS (more commonly referred to as e-cigarettes) use is frequently discussed on Twitter as these devices continue to be widely used, and the policy environment remains in flux.  HMC has applied machine learning techniques designed to efficiently and accurately distinguish the relevancy of tweets related to ENDS and to identify promotional tweets that are marketing ENDS products.  In order to address concerns about possible loopholes being exploited through aggressive product claims or marketing of nicotine-based products to minors on social media, HMC has continued this investigation of ENDS-related social media messages using supervised and unsupervised machine-learning techniques. More

More Details on HMC’s Development of Relevance Classifiers. Little cigars and cigarillos (LCCs) are an under studied domain in tobacco control and are particularly interesting because of the strategic and targeted marketing used to promote these products to youth and communities of color.  Characterizing the role of new media platforms like Twitter in tobacco product marketing and counter marketing is critically important as these platforms largely remain under the radar of tobacco control policymakers and are not currently covered by the advertising restrictions that apply to outdoor and television advertising. More

A Framework for Collection and Quality Assessment of Social Media Data. The Health Media Collaboratory (HMC) developed this research through a grant funded by the National Cancer Institute (NCI) of the National Institutes of Health (Grant No. U01 CA154254) and the NCI's State and Community Tobacco Control Network.  The aim of the Tobacco Control in a Rapidly Changing Media Environment (TCRCM) grant was to report and analyze the amount and variety of tobacco-related information that both smokers and nonsmokers encounter across legacy and social media platforms such as Twitter.  More

See all Eric Goplerud projects


Press Release Kognito Chosen by NORC at the University of Chicago to Provide Virtual Human Technology to Address Adolescent Substance Use More
Posted: 6.24.2015 2:25PM
Press Release Caitlin Carroll Oppenheimer Named New Senior Vice President, Will Lead the Public Health Department at NORC at the University of Chicago More
Posted: 6.8.2015 9:31AM
Sparks: The NORC Blog Eric Goplerud: ​SBIRT for the Military and the Community – Innovation in Action More
Posted: 1.28.2015 2:05PM
Sparks: The NORC Blog Eric Goplerud: SBIRT – A Powerful Way to Detect and Manage Substance Abuse More
Posted: 1.16.2015 10:03AM
Press Release Conrad N. Hilton Foundation Awards $2 Million Grant to NORC at the University of Chicago to Support Innovative Large Scale Approach to Reducing Substance Use by Young People More
Posted: 11.21.2014 4:44PM


Eric Goplerud

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