Eman Hassaballa Aly is a health communications manager at NORC, she also directs communication at the Health Media Collaboratory (HMCollab), a social data research center housed in NORC. She is also a research scientist with HMCollab at NORC. In her role at HMCollab at NORC, she devises, executes and evaluates social and digital media strategies. She consults on campaigns and evaluations at the local and the national level and takes part in discussions around social and digital media research and innovation.
As a research scientist at HMCollab, she participates in the collection, preparation and analysis of social media data in tobacco, marijuana and other health-related topic areas. HMCollab is the leader in the advent of academic social media research. At the University of Illinois at Chicago, Eman spent twelve years at the Institute for Health Research and Policy. In 2009, prior to the formation of HMCollab, Eman began to explore social and digital strategy.
She published a brief report in American Journal of Preventative Medicine in 2014 titled, "Tobacco Control in Changing Media Landscape: How Tobacco Control Programs Use the Internet." In undergrad, she worked on the Youth and Religion Project under the direction of R. Stephan Warner and Rhys Williams.
In 2015, Eman received the Distinguished Alumna Award by the Sociology Department at the University of Illinois at Chicago. She is a regular at South by Soutwest (SXSW) in Austin, and has been a speaker there for since 2016.