Alyssa Ghirardelli is a Senior Research Scientist with over 20 years of experience in public health research. Her current position with NORC is in the San Francisco office and focuses on health communication and behavioral health research.
Ghirardelli has been with NORC since 2013 and has experience with formative research for program and campaign development including focus groups, key informant interviews and other qualitative methodologies. She has also has experience with quantitative program evaluation, instrument design including cognitive testing, segmentation, management of large surveillance surveys through multiple modes as well as developing and conducting trainings for field survey administration.
Previously, Ghirardelli served as a Research Scientist and Principal Investigator with the Network for a Healthy California where she led state-wide research and evaluation projects including mass media campaign evaluation and food environment research linking with the California Tobacco Control Program retail research studies. She also provided research services to the State of North Carolina Physical Activity and Nutrition Branch, the National Institute of Environmental Health Sciences and UNC-Chapel Hill Departments of Nutrition, Epidemiology, Health Behavior Health Education, Medicine, and Dental Ecology.
Ghirardelli was a member of the American Public Health Association (APHA), 2005 -2014 including acting as the 2010 Program Planning Committee Chair (and 2009 Co-Chair) for APHA Food and Nutrition Section (F&NS), 2011 F&NS Development Committee Chair, member of F&NS Communications Committee and Leadership Board Member.
Her work currently includes projects with the Robert Wood Johnson Foundation, Kaiser Family Foundation, the California Department of Public Health Nutrition Education and Obesity Prevention Branch, the California Department of Health Care Services Medical Director's Office, the California Mental Health Services Authority.