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America By Number

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America By Number, a comprehensive, searchable history of NORC's first 50 years.

 

NORC History

Establishbed in 1941, NORC is celebrating its 65th year of social science research in the public interest. Key dates in NORC history include:

 

  • 1941 - Harry Field establishes NORC at the University of Denver as an independent survey research organization to provide the public and government with objective measures of public opinion.

 

  • 1942 - NORC opens an office in New York City.


  • 1946 - Field killed in plane crash while traveling on NORC business in Europe.

 

  • 1947 - NORC relocates its headquarters from the University of Denver to the University of Chicago.

 

  • 1963 - NORC conducts a study of public reaction to the assassination of President John F. Kennedy.

 

  • 1969 - Norman Nie of NORC and the University of Chicago and a team of colleagues develop  the Statistical Package for the Social Sciences (SPSS).

 

  • 1972 - The General Social Survey is conducted for the first time.

 

  • 1975 - SPSS incorporated and became a separate legal entity that is still  very active today.

 

  • 1982 - NORC field staff begin using "portable" computers to interview respondents in their homes.

 

  • 1989 - NORC conducted the first experiment using computer-assisted personal interviewing(CAPI), implementing it nationwide in 1991.

 

  • 1991 - The Dupont Circle office opens in Washington, DC.

 

  • 2003 - Researchers travel to the middle east to assist the government of Qatar in a nationwide education reform effort. This marks NORC's entry into international work on a large scale.

 

  • 2004 - NORC pioneers the collection of biomarkers and biomeasures by field interviewers without previous medical training. 

 

  • 2007 - NORC implements goundbreaking use of hybrid-assisted telephone interviewing (HATI) dialing technology to dramatically increase interviewer efficiency in random-digit-dialed telephone studies.