Responsible for all aspects of telephone interviewing.

The NORC telephone and data preparation facility is located in Chicago's downtown Loop area.  This location provides NORC with excellent flexibility and diversity for hiring interviewers, clerks, and supervisors.

NORC has a state-of-the-art telephony infrastructure, featuring Voice over Internet Protocol (VoIP) technology, which is highly scalable and allows NORC to operate multiple facilities as one centralized call center. The scalable VoIP technology also allows rapid expansion into additional facilities to meet emerging client demands. Current capacity stands at more than 360 stations equipped for computer assisted telephone (CATI) data collection.

NORC conducts large, centralized random digit dial surveys as well as focused, local studies.  VoIP technology allows for complete decentralized calling, where interviewers in their homes are securely connected as a virtual call center, as well as voice recording for monitoring and improvement of interviewer quality.

Tasks at the facility include CATI data collection, respondent locating and screening, survey response coding, hard copy document management, computer assisted data entry, and survey material mailings. Staff are chosen to represent the diverse backgrounds necessary to serve the needs of NORC's wide variety of survey functions.  These include bilingual interviewers who speak Spanish, Korean, Vietnamese, and Chinese and other Asian languages.