Responsible for all aspects of in-person interviewing.

NORC's large nationwide field organization is managed by senior field staff, with extensive in-person data collection experience.  Each region is headed by a regional manager who is responsible for recruiting, hiring, staffing, training, and developing all interviewers and field managers within the region.

NORC field interviewers achieve high completion rates with markedly different target populations across widely varying types of communities.  The capabilities of this skilled group include conducting longitudinal studies, collecting biomarkers, accessing diverse communities, and conducting interviews in many languages.

In-person interviewing is supported by a case management system that accommodates many questionnaire authoring tools including Blaise, SPSS, and MRInterview.

By capitalizing on modernized operations and undertaking major initiatives in training, recruitment, and management processes, NORC has realized steady gains in productivity.  And its use of a national sampling frame that incorporates the USPS list of addresses allows the flexibility to tailor national and local surveys to unique client needs.